About Etica: Based in Los Angeles, Etica is rooted in the ideals of fair labor and environmentally conscious manufacturing. Employing advanced technologies to minimize waste, water and energy consumption, the brand is on the cutting edge of sustainability in premium denim. Taking a directional approach to design and construction, Etica offers premium fabrics, vintage-inspired washes, and refined fits, proving that fashion and sustainability are not mutually exclusive.
Etica uses industry-leading technology, advanced wash techniques and sustainable sourcing to dramatically reduce water usage by 90%, energy consumption by 63% and chemical usage by 70%. On a mission to help local communities, Etica recycles its water for local farmland, and compresses used wash stones into bricks for low-income housing. Etica proudly exceeds fair labor standards, providing living wages, benefits and ability-inclusive opportunities to the people who make it all happen.